Research
Capabilities
We provide end-to-end services across the survey
research value chain and expertise across all modes of research-telephone,
internet, mobile and face-to-face. Whatever your research objectives,
RS Marketing Services can deliver:
Research Design – Data Analysis–
Insight Generation– Report Writing – Presentation
Types of Research
Depending on your particular business need,
we can help you determine the best methodology to reach your desired
audience and get answers to your research questions.
Market Exploration
- Qualitative
exploration identify or uncover unmet needs to identify
new
market opportunities.
- Quantitative
exploration estimate usage rates and market potential.
- Segmentation
(behavioral, attitudinal, demographic) to identify potential segments
for targeting your message.
- Brand strength
/ equity determine determine the impact of a new product
or line extension on your brand.
- Attitudes
and awareness indentify how people feel about the product/service;
do they know if it exists? How is it perceived in the marketplace?”
Product/Service Development and Positioning
- Concept
screening/testing/refinement narrow down / prioritize concepts.
- Pricing
conduct conjoint and discreet choice research to determine the
best price.
- Product
testing lower your risk by testing the product / packaging.
- Ad copy
and imagery testing to make sure it resonates with the
intended market.
Ongoing & Longitudinal Studies
- Insight
gathering conduct idea generation and new product innovation
sessions, track trends over time.
- Ad and
brand trackers
- Satisfaction
tracking voice of the customer.
- Benchmarking
& market trackers custom panels are ideal for conducting
longitudinal studies as year over year data is stored and available
to analyze on demaind.
- Trend identification
& forecasting identify new trends and/or estimate the
likelihood of current and future trends based on existing information.
- Segmentation
validation ensure segments are responding as anticipated.
- Post launch
testing track customer satisfaction and take appropriate
actions.
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